biDecades into today's experience economy, experience design remains very much an art rather than a science. 'Worlds of Wonder' exemplifies the state of that art, providing a beautiful, insightful, and wonderful view of the design of experiences that engage, inspire and even transform.ibr - B. Joseph Pine Il - Co-author of The Experience Economyb p This book is about immersive experience design, the art of creating spaces that tell a story. lt's the result of 25 years of work by one of Europe's first specialised XD agencies. Starting in 1991, the authors witnessed the rise of a completely new industry, mixing graphic, spatial and theatrical arts with interaction design and personal growth. iWorlds of Wonderi is the illustrated summary of that ongoing journey. lt is intended for everyone in the process of revealing their brand, art, history or ideas about the future. p Spatial storytelling is as old as architecture, and modern media technologies have boosted its scale and expressive pow