bOne of the world's most esteemed and influential psychologists, Roy F. Baumeister, teams with iNew York Timesi science writer John Tierney to reveal the secrets of self-control and how to master it. pDeep and provocative analysis of people's battle with temptation and masterful insights into understanding willpower why we have it, why we don't, and how to build it. A terrific read. --bRavi Dhar, Yale School of Management, Director of Center for Customer Insightsbb pPioneering research psychologist Roy F. Baumeister collaborates with iNew York Timesi science writer John Tierney to revolutionize our understanding of the most coveted human virtue self-control. Drawing on cutting-edge research and the wisdom of real-life experts, iWillpoweri shares lessons on how to focus our strength, resist temptation, and redirect our lives. It shows readers how to be realistic when setting goals, monitor their progress, and how to keep faith when they falter. By blending practical wisdom with the best