pbThe authors of the international bestseller iBusiness Model Generationi explain how to create value propositions customers can't resistbp piValue Proposition Designi helps you tackle the core challenge of every business -- creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell.br br Using the same stunning visual format as the authors' global bestseller, Business Model Generation, this sequel explains how to use the Value Proposition Canvas to design, test, create, and manage products and services customers actually want.br br iValue Proposition Designi is for anyone who has been frustrated by new product meetings based on hunches and intuitions it's for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid