pbWINNER biBusiness Book Awards 2023i i- Sales MarketingibrbbrBoosting retail sales is more important than ever. Stand out in a global, digital marketplace, grow customer loyalty and evolve your brand by leveraging the power of semiotics online and in physical stores.b pPractical, accessible and based on 20 years of global marketing experience, biUsing Semiotics in Retailib shows retailers of all sizes how to upgrade and empower their marketing, today and for the future. Discover step-by-step how to recognise and design for emerging consumer needs and create meaningful shopper experiences. Learn how to surprise and delight consumers, increase engagement and make shopping easier for everyone. It features case studies and examples from Unilever, Freshippo, HM, Google, Toyota and many more. pbiUsing Semiotics in Retailib shares game-changing marketing insights in categories such as FMCG, fashion, technology and entertainment, drawn from China, India, Mexico, the US and the UK. The book i