pWHAT CAN STORYTELLING DO FOR YOUbr br Study after study confirms that stories have unparalleled power to break down walls, build trust, and influence people to act. More than facts and data alone, stories are fundamental to capturing and expressing our ideas, wishes, and beliefs ... and getting the results we want.br br The right story can help you br br -Nail a job interviewbr -Earn a raisebr -Close a salebr -Build trust with an employee or colleaguebr -Strengthen relationships with customersbr -Become a more comfortable networkerbr -Win over a skepticbr -Rally a teambr -Align people with a strategybr -Promote your brandbr -Raise a toastbr -Deliver a eulogybr -Get out of a speeding ticketbr -And more...br br WHY THIS BOOKbr br The market is flooded with a dizzying array of books, experts, and resources on business storytelling. This book cuts through the hype to clarify and demystify the storytelling process. So if you're intimidated and think you can't tell a