pTrade is the lifeblood of the global economy, but few would consider it a social good. Instead, our views on trade have polarized between two extremes 'free trade' ideologues who regard trade as an end in itself, and 'protectionists' who view it as a destructive force to be contained. But there is another way to trade - one with the interests of people, not profit, at its heart. pIn this visionary work Christian Felber, founder of the Economy for the Common Good movement, offers a dazzling new paradigm for the global trading order. Confronting the 'free trade religion' which has reigned since Adam Smith, Felber champions an alternative approach in which trade serves the wider interests of society, incorporating the key issues of our time human rights, climate change, and the growing divide richer and poorer countries. He proposes the groundbreaking idea of an 'Ethical Trade Zone', founded on a principled approach to tariffs and trade policies, and built with international cooperation