pDan Ariely is a genius at understanding human behavior no economist does a better job of uncovering and explaining the hidden reasons for the weird ways we act. -- James Surowiecki, author of emThe Wisdom of Crowds emppBehavioral economist and emNew York Timesem bestselling author of emPredictably Irrationalem Dan Ariely returns to offer a much-needed take on the irrational decisions that influence our dating lives, our workplace experiences, and our temptation to cheat in any and all areas. Fans of emFreakonomics, Survival of the Sickestem, and Malcolm Gladwell's emBlinkem and emThe Tipping Pointem will find many thought-provoking insights in emThe Upside of Irrationality.emp