bAn exciting and engaging investigation Jonah Berger of the secret, tangled emotional relationships people have with things--drawing on cutting-edge findings from the fields of psychology, neuroscience, and marketing.b p Books, baseball cards, ceramic figurines, art, iPhones, clothing, cars, music, dolls, furniture, and even nature itself. If you're like most people, at some point in your life you've found yourself indulging in a love affair with some ithingi that brings you immense joy, comfort, or fulfillment. Why is it that we so often feel intense passion for objects What does this tendency tell us about ourselves and our society p In iThe Things We Lovei, Dr. Aaron Ahuvia presents astonishing discoveries that prove we are far less rational than we think when it comes to our possessions and hobbies. In fact, we have passionate relationships with the things we love, and these relationships are driven by influences deep within our culture and our biology. Some of our passions are sud