The Sephora Story | Curran Hackett Mary | Twarda

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pstrongWhat can you learn from the most successful companies in the world emThe Sephora Storyem will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that turned the makeup retailer into a paradise for makeup enthusiasts everywhere.strongppSephora is a playground for women, chock full of lipstick, eyeshadows, foundations, blushes, and so much more, just waiting to be experienced. It's where teens learn to apply foundation and adults learn how to create the perfect smoky eye. It's the cosmetic birthplace for the iconic Kardashian contour. And it's a dominant brand, taking home a large portion of the 48.3 billion-dollar makeup industry.ppemThe Sephora Storyem teaches readers how Sephora was born in Paris in 1970 and has exploded since it opened its first North American store in 1997. Now, with at least one store in almost every mall, you may find yourself fighting to navigate the store.ppBut it's just makeup, right Wrong. It's an e

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