Census 2010 confirms the enormous growth of multicultural households across America Census 2010 data revealed that the Hispanic population grew by 43 to 50.5 million people the Asian population grew by 43 to 14.5 million and the Black population grew by 11 to 37.7 million. In contrast, the White population grew by 1 to 196.8 million. And you can be sure that America's future growth will continue to be driven by multicultural populations.This fact is a game-changer for any business today Indeed, the result of the recent, 2012 presidential election dramatically illustrates the importance and impact of America's multicultural populations. It couldn't be more clear that not having a multicultural marketing strategy today is simply not an option. For success today and in the future, multicultural needs to be front and center of your business plans. And two leading multicultural marketing experts, Natalie Rouse and Adriana Waterston, have put together the handbook you need to get started Th