bThe 10th anniversary edition of the bestselling foundational business training manual for ambitious readers, featuring new concepts and mental models updated, expanded, and revised. pbbrMany people assume they need to attend business school to learn how to build a successful business or advance in their career. That's not true. The vast majority of modern business practice requires little more than common sense, simple arithmetic, and knowledge of a few very important ideas and principles. piThe Personal MBA 10th Anniversary Editioni provides a clear overview of the essentials of every major business topic entrepreneurship, product development, marketing, sales, negotiation, accounting, finance, productivity, communication, psychology, leadership, systems design, analysis, and operations management...all in one comprehensive volume. pInside you'll learn concepts such as brbbrThe 5 Parts of Every Businessb You can understand and improve any business, large or small, by focusing on five