The 21st century calls for a methodology that efficiently and effectively addresses organizational issues. That is why author Phillip C. Reinke created DMADD DefineMeasureAnalyze DevelopDeliver. This methodology is capable of taking your organization from simply surviving to thriving. Visionary and expert, Reinke champions DMADDc. The New Brass Ring is always slightly ahead of your brain...you haven't quite internalized one revolutionary advancement before others come along. Such innovative insight, fortified by the principles of leading transformational giants, reinforces Reinke's place aside the likes of Deming. --Rick Shults, Executive Director, Process Improvement - Certified Master Blackbelt Years ago, Phil differentiated himself, with his ability to consistently deliver creative results and meet challenges. I could see DMADD's beginnings before he formally named it. The 21st century is the place for DMADD and The New Brass Ring is its introduction. -- Robert Malanga - Chief Opera