Learn the Secrets Behind World-Class Product Development pIn a world overloaded with new products and services, making a single offering stand out is a Herculean task. Or is it Market leaders are developing innovative processes that all but guarantee the success of their new products--and now their secrets are available to you. piThe McGraw-Hill 36-Hour Course Product Developmenti gives you the critical edge in a product-saturated world. Presenting the most current marketing tools and best practices, it provides proven methods behind successful product development, along with case studies from the most creative companies of our time--Apple, Google, Cisco, Toyota, Pixar, and many others. In less than a week, you'll be an expert on ul liCreating a value proposition that motivates a customer to buy your new product liProtecting intellectual property to sustain a competitive advantage liCreating a budget and securing the capital you need liManaging the design, fabrication, integration, and