pThis business book is great for leaders, middle managers and entrepreneurs interested in the following categoriesp ul listrongSTRATEGYbrLEADERSHIP AND MANAGEMENTstrongli listrongBUSINESS INNOVATIONstrongli listrongPRODUCT DEVELOPMENTbrDECISION MAKINGstrongli ul pstrongemThe path to profitable new products that has invigorated our product development process.emstrongp pPeter Pascale, Vice President of Product Management at Pearson VUE.p pstrongemThe lean product lifecycleem is an invaluable guide to help you future proof your company, ensuring innovation is at the forefront whilst managing the core businessstrong - Antonia Barton, Marketing Digital Director, BT Plcp pstrongemThe Lean Product Lifecycleem delivers a clear roadmap for developing and managing products along their lifecycle. A must have practical guide for corporate innovators - strongThomas Krogh Jensen, CEO at Copenhagen Fintechp pstrongemThe Lean Product Lifecycleem is crammed full of practical tools and examples for br