Reading this book will make you ilessi sure of yourself--and that's a good thing. In iThe Invisible Gorilla, i Christopher Chabris and Daniel Simons, creators of one of psychology's most famous experiments, use remarkable stories and counterintuitive scientific findings to demonstrate an important truth iOur minds don't work the way we think they do.i We think we see ourselves and the world as they really are, but we're actually missing a whole lot. pChabris and Simons combine the work of other researchers with their own findings on attention, perception, memory, and reasoning to reveal how faulty intuitions often get us into trouble. In the process, they explain p- Why a company would spend billions to launch a product that its own analysts know will failbr- How a police officer could run right past a brutal assault without seeing itbr- Why award-winning movies are full of editing mistakesbr- What criminals have in common with chess mastersbr- Why measles and other childhood diseases