pbThe long-awaited follow-up to the international bestsellers, iBusiness Model Generationi and iValue Proposition Designibp pAlex Osterwalder and Yves Pigneurs' iBusiness Model Canvasi changed the way the world creates and plans new business models. It has been used by corporations and startups and consultants around the world and is taught in hundreds of universities. After years of researching how the world's best companies develop, test, and scale new business models, the authors have produced their definitive work. iThe Invincible Company iexplains what every organization can learn from the business models of the world's most exciting companies.p pThe book explains how companies such as Amazon, IKEA, Airbnb, Microsoft, and Logitech, have been able to create immensely successful businesses and disrupt entire industries. At the core of these successes are not just great products and services, but profitable, innovative business models--and the ability to improve existing business mod