Mark Siebert, franchise expert and author of iFranchise Your Businessi, flips his script from franchising your existing business to offer entrepreneurs a comprehensive guide to succeeding as franchisees. p iThe Franchisee Handbooki shows readers how to take a systematic approach to assess and invest in franchise opportunities so they end up with the right fit for their entrepreneurial style. Sharing tales from the trenches and real-world anecdotes from successful franchises and a few cautionary tales from those who didn't make it, Siebert lays out everything you need to know before signing with well-known franchises from locally-owned names to global brands. p As an expert witness, he has seen a number of failed franchisees especially in the last 10 years and will dish the dirt on what successful franchisees have in common and how they play to win. And those cautionary tales Many went into franchising with the expectation that franchising was a silver bullet that did not require hard w