pAt last a comprehensive sales manager's reference tool for building management and leadership skills. From hiring new talent to forming a broad, cohesive strategy for the team's future, iThe Essential Sales Management Handbooki has it all, featuring p ul liBest practices for building strong team relationships, motivating sales professionals to sell at their highest level, and running effective meetings liDiscussions of complex topics, such as managing difficult personalities, turning amateurs into all-star performers, incentive plans that work, CRM technology, and successful change-management strategies liPractical tips managers can use to foster growth, build enthusiasm, and boost knowledge and group skills liPowerful ideas, suggestions, real-life stories, and practices from successful companies