How does your company define creativity Or doescreativity define your company In this remarkable book, Jerry Hirshberg, founder and president of Nissan Design International NDI, distills his experience as leader of the world's hotbed of automotive innovation and reveals his strategy for designing an organization around creativity. p In emThe Creative Priorityem Hirshberg weaves together enlightening real-world anecdotes with the story of NDI's genesis to illustrate eleven interlocking strategies that came to define NDI's creative priority. Richly illustrated with NDI's elegant designs and sketched, emThe Creative Priorityem is at once a compelling narrative, a rich store of hands-on experience, and a grab bag of breakthrough insights that can help your business perform its most vital function.