pNew product success is often attributed to intuition. Yet, while some products born from intuition do make it big, many others crash and burn. The reason is that intuition is only one aspect of new product development. The other key ingredient of success is having a strongbusiness modelstrong that outlines the ways in which new products will create market value.p pThis book offers a systematic approach to identifying market opportunities and developing breakthrough business models. It outlines the key principles of business model generation, presents a value-based framework for developing viable new offerings, and provides a set of practical tools for creating a meaningful strongvalue propositionstrong that drives market success.p pThe strongbusiness model frameworkstrong outlined in this book applies to a wide range of companies--startups and established enterprises, consumer packaged goods companies and business-to-business enterprises, high-tech and low-tech ventures, online and br