pThis marketing classic has been expanded to include new commentary, new illustrations, and a bonus book emThe 11 Immutable Laws of Internet BrandingemppSmart and accessible, emThe 22 Immutable Laws of Brandingem is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining emThe 22 Immutable Laws of Brandingem and emThe 11 Immutable Laws of Internet Branding, em this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand--and provides the step-by-step instructions you need to do so.ppemThe 22 Immutable Laws of Brandingem also tackles one of the most challenging marketing problems today branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. emThe 22 Immutable Laws