Alan McKee presents a student friendly introduction to the analysis of cultural texts. The book highlights the cultural differences in interpretation with an array of fascinating examples. bTextual Analysisb is written in an accessible style with several useful case studies. Each chapter also includes exercises for classroom8242 - biJane Stokes, London Metropolitan Universityp pbip p McKee is a gifted practitioner of the skills he would teach in this book, as well as a lively and engaging writer and one who has a real commitment to making his ideas available to a larger public8242 - biHenry Jenkins, Massachusetts Institute of Technologyp pp pbiThis book provides an indispensable basic introduction to textual analysis. McKee starts from the most basic philosophical foundations that underlie the practice and explains why texts are important and what they tell us about the world they represent.p pbp pTextual Analysis bguides students away from finding the correct8242 interpretation of a