pbA practical guide to effective business model testingbp p7 out of 10 new products fail to deliver on expectations. iTesting Business Ideasi aims to reverse that statistic. In the tradition of Alex Osterwalder's global bestselleri Business Model Generationi, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas.p piTesting Business Ideasi explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments.p piTesting Business Ideasi uses an engaging 4-color format to p ul liIncrease the success of any venture and decrease the risk of wasting time, money, and resources on bad ideasli liClose the knowledge gap between strategy and experimentationvalidationli liIdentify and