Michael E. Gerber, author of the 1 most successful business book ever, The E-Myth, calls Take the Fear Out of Franchising a great book that is a must for any prospective franchisee or franchisor. Written by one of the world's foremost authorities on franchising, Dr. John P. Hayes, Take the Fear Out of Franchising gets right to the nub of what's really important about buying, owning and operating a franchise. Many people who consider buying a franchise never do because they get stuck in the process. That's fear Sadly, people often get stuck over points of little or no consequence, says Dr. Hayes, and that's because they fall into the trap of investigating franchising as an industry. He says that process forces people to concentrate on the wrong points of information and it is mostly a waste of time. It creates more fear and ultimately immobilizes people. Dr. Hayes introduces readers to five franchise tenets that explain why franchising works. He points out that while franchising is a f