pbWinning sales tactics from the greatest strategist of all timebp pThrough his bestselling books and popular seminars, Gerald Michaelson has established himself as the world's leading interpreter of Sun Tzu's timeless strategies for the modern business audience. In iSun Tzu Strategies for Sellingi, the author of the bestselling iSun Tzu The Art of War for Managers iinterprets the theorist's classic battle strategies specifically to help salespeople win on the increasingly competitive sales battlefield.p pPacked with brilliant insights that will help anyone who sells prevail over any competitor, this new translation of iThe Art of War iincludes special notations underscoring the relevance of Sun Tzu's writings to sales strategy. It also transforms Sun Tzu's wisdom into contemporary sales advice, object lessons, and real-life how-tos, such as p ul liGet your strategy straight liWin without fighting liHave a unique selling proposition liKnow your competitor liAim for big wins liLearn fro