pIn Cleveland's Primer to become a great leader, he makes it clear that WTF doesn't stand for Win The future. ppbrppCompelling cases are made for why pulliExecution eats Strategy for Breakfast. There is a reason there are thousands of successful small businesses that can't even spell Strategy. They know how to execute the processes of their business.liulpbrpulliThe Truth Will Set You Free, especially when it comes to dealing with problem employees. Face the brutal facts and quit torturing your employees and customers.liulpbrpulliNo one should have the authority to disappoint a customer if you want to survive in today's competitive environment. Customer Centered is binary. You either are, or you are not.liulpbrpulliSuccession Planning without first building the right Organization is like building a home without a plan. Get the organization right before you start planning its future staffing.liulpbrpulliCore Values that don't focus on what your customer needs and wants is a waste of time