pstrongYou've got yourself a startup But now where's the funding going to come fromstrongppIn this day and age, creating a startup seems to be an easy process. After some meetings with an equally passionate cofounder, you discover you have a creative idea, the outline of a business plan, and a willingness to spend nights and weekends doing really hard work. But most startup founders have never run a company--much less had to secure funding to reach crucial milestones. If you don't get the funding you need, you may either make progress at a snail's pace, or you may have to give up altogether.ppWith stakes this high, improving a startup founder's odds of fundraising successfully--even just a little--can make a huge difference in the outcome of a venture. In this informative and enlightening book, Gordon Daugherty demystifies the fundraising process that takes place during the early phases of a startup's evolution.ppEvery founder cares about the valuation they will be able to negotiate w