p This book is, in many ways, a continuation of research on applied creativity by the authors. Am I clever or am I stupid was an international bestseller, as were Creativity Uncovered and The Ordinary Millionaire. What became apparent after my seven years of research on the potential of young children was that children in the age range 0-3 demonstrate, what we would call in this book, 'rich brain' qualities. ppOften because of 'poor brain' parenting and education, children grow up believing that a rich brain life is just for a selected few. They start negating and disaffirming their natural traits like creativity, passion, courage, and energy and follow common and traditional pathways for which they are most rewarded. They are guided to think and making choices that preserve rather than enhance and enrich. We know, and what our research has proven time after time, is that children and adults of all ages and cultures do not lose their ability to make 'rich brain' choices. These choices