Winner of a iChoice Magazinei Outstanding Academic Title Award! pbWe are on the cusp of a marketing revolution.br And it is being led by you.bp piReturn on Influencei is the first book to explore how brands are identifying and leveraging the world's most powerful bloggers, tweeters, and YouTube celebrities to build product awareness, brand buzz, and new sales.p pIn this revolutionary book, renowned marketing consultant and college educator Mark W. Schaefer shows you how to use the latest breakthroughs in social networking and influence marketing to achieve your goals through ul liIn-depth explanations of the sources of online influence--and how they can work for or against you liInterviews with more than 50 experts, including tech blogger Robert Scoble, iInfluencei author Robert Cialdini, and industry thought leaders such as Mitch Joel, Jay Baer, and Christopher S. Penn liAn insider's look at the controversial social scoring company Klout and its process for assigning influence numbers