pThe iBusiness Briefingsi series offers authoritative introductory textbooks in core business topics. Covering the basics and providing springboards to further study, the books take a no-nonsense practical approach, and are ideal as accessible introductions or as revision guides. pThis book explains what is required for carrying out a successful research project. Clear and well-structured, it allows students to quickly grasp key concepts in research methodology, taking them through the various stages of developing a dissertation in a step-by-step guide. pKey benefits br- Provides a concise and cogent guide to a challenging subject areabr- Provides a step-by-step guide to writing a dissertation pProfessor Peter Stokes is Deputy Dean at Chester Business School, University of Chester, UK. pDr Tony Wall is a Senior Lecturer Associate Professor at Chester Business School, University of Chester, UK. pbr'This book is a masterpiece of clarity. It brings to life research methodology as exciting