bLearn to design simple, powerful, and timeless logos.b p Winner of the 2022 American Graphic Design Award for Book Design from Graphic Design USA p When you think of a brand, often the first thing that comes to mind is the logo, the visual representation of that product, place, thing, or business. The power of simplicity for these marks can never be underestimated--a logo that comprises bsimple shapes can communicate a stronger messageb than a complex one, leaving a lasting impression in a viewer's mind. p In iPrinciples of Logo Designi, noted logo designer George Bokhua shares his process for bcreating logotypes that will stand the test of timeb. Applying the enduring principles of classic texts on grid systems by Josef Muller-Brockmann and on form and design by Wucius Wong, Bokhua elaborates on his popular online classes, demonstrating in detail bhow to maximize communicationbbwith minimal informationb to create logos using, simple, monochromatic shapes. p This comprehensive volume