bbA iWall Street Journal iBusiness Bestsellerb pbA deeply reported and business-savvy chronicle of Tesla's wild ride. --Walter Isaacson, iNew York Times Book Reviewib pbiPower Play iis the riveting inside story of Elon Musk and Tesla's bid to build the world's greatest car--from award-winning iWall Street Journali tech and auto reporter Tim Higginsbrbb pTesla is the envy of the automotive world. The first car company to be valued at 1 trillion, its electric vehicles can be found across the globe, coveted symbols of both wealth and virtue. The company's rise has elevated its CEO, the mercurial and charismatic Elon Musk, into a celebrity--not to mention making him the richest man in the world. pBut Tesla's success was far from guaranteed. Founded in the 2000s, the company was born from a simple but audacious vision to create an electric car that could best any gas-guzzling competitor. Tesla wasn't the first company to try Electric cars had been trotted out--and thrown on the scrap heap--