pBusiness networking has become an increasingly important element within the marketing strategy of a business but, like all marketing activities, it needs to be planned, structured and measured if it is to be effective.ppHaving been a prolific networker and the creator of innovative networking events over a number of years, Mike Stokes has seen some of the best networkers in action - and some of the worst!ppThis book helps new and inexperienced business networkers topp- find the most appropriate networking groups for their businessespp- understand how to network effectivelypp- recognise the mistakes that poor networkers makeppIt also assists organisers of networking events bypp- outlining how to establish and grow a networking grouppp- suggesting ways in which rounds of elevator pitches can be spiced uppp- explaining in detail how to set up and run 20 different networking formatsppThe book introduces networkers to The 5 Ps of Networking and it gives leaders of networking groups a stack