pWith so many books to read and so little time to read, why do you want to pick up Persuasive Selling for Relationship Driven Insurance Agents Simple, because you want to help your insurance clients and boost your sales at the same time.pp ppPersuasive Selling is a rare find, uncomplicating the intricate process of relationship sales with streamlined principles of human psychology. It's a gem. - Robert B. Cialdini, Ph.D., author of Influence Science and Practice empp ppBut don't be mistaken, this book is for more than just insurance agents. Anyone, agency or company, in the industry will benefit from reading Persuasive Selling for Relationship Driven Insurance Agents. Why Because we all have to sell ourselves and our ideas. Even if you're not in insurance you'll benefit from understanding the sales process and how to ethically persuade at every step.pp ppYour basic recipe in this book is how to have winning relationships. Certainly, influencing people is part of that for many roles, bu