This book is about achieving behavioral change in organizations. It provides a specific, practically applicable answer to the ‘how’ question of behavioral change, based on scientifically validated principles. This distinguishes this book from many other management books. Organizational Behavior Management, or OBM for short, is the field that deals with behavioral change in organizations. Some prefer to speak of ‘targeted behavioral influence’. OBM is not about changing people, nor is it about manipulating people. It is about changing the environment in which people behave. The goal is to create working conditions that inspire and motivate people to deliver peak performance. Leaders play an important facilitating role in creating and maintaining such working conditions. Applying OBM principles properly makes people happy to perform well every day. That's fun for everyone; it creates an absolute ‘win-win situation’. People exhibit, or display observable behavior all day long. Sometimes