bYour customer-centric guide to everything from dealing with that unhappy customer to why not to give up on lost customers.bp This must-read book provides you with the mindset, tools, and techniques you need to successfully prospect for new customers. --bRoger Looyenga, b chairmanCEO ret., Auto-Owners Insurance p For most businesses, attracting new customers is a never-ending effort anchored in uncertainty, frustration, and knee-jerk reactions. iNo Nonsense Attract New Customersi takes the mystery out of creating an ongoing plan with proven tactics to keep the phone ringing and the door swinging. The basic concept Attract an endless flood of new customers at little or no cost piNo Nonsense Attract New Customersi demonstrates that you don't have to use expensive and never-ending sales events, coupled with expensive advertising and energy-zapping promotions, to turn on a constant, never-ending flow of new prospects. And you don't have to invent any new approaches, concepts, or buzzwords