pstrongemMarketing to Millennialsem is both an enlightening look at this generation of spend-happy consumers and a practical plan for earning their trust and loyalty.strongppThe jokes at the Millennials' expense are plenty, but not nearly as much as the 200 billion in buying power they now wield as they enter their peak earning and spending years. Love it or loathe it, you are doing business in their domain now, and your future depends on your ability to successfully connect with them.ppBased on original market research, this book reveals the eight attitudes shared by most Millennials, including how they pulliValue social networking and aren't shy about sharing opinionsliliRefuse to remain passive consumers but expect to participate in product development and marketingliliDemand authenticity and transparencyliliAre highly influential, swaying parents and peersliliAre not all alike therefore, understanding key segments is invaluableliulpComplete with expert interviews of those doing Mil