Foreword by Keith Ferrazzi, author of Never Eat Alone and Who's Got Your Back The first make-or-break step in persuading anyone to do any thing is getting them to hear you out. Whether the person is a harried colleague, a stressed-out client, or an insecure spouse, things will go from bad to worse if you can't break through emotional barricades. Drawing on his experience as a psychiatrist, business consultant, and coach, and backed by the latest scientific research, author Mark Goulston shares simple but powerful techniques readers can use to really get through to people-whether they're coworkers, friends, strangers, or enemies. Just Listen reveals how to Make a powerful and positive first impression Listen effectively Make even a total stranger-a potential client, perhaps-feel felt Talk an angry or aggressive person away from an instinctual, unproductive reaction and toward a more rational mindset Achieve buy-in, the linchpin of all persuasion, negotiation, sales, and more Gettin