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Two Waves Books
pThese days, consumers have real power they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative.br br strongemThe Jobs To Be Done Playbookemstrong JTBD helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.p
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