Every person in the universe wants to hear iYES i Every business and sales winner wants to hear one word iYES i Having and maintaining a iYES Attitudei that's powerful enough to help anyone achieve the impossible is possible. When you've got a iYES Attitudei, you assume everything will start with iYES i ...and you'll find a way to iYES i even when the first, second, and third answer you hear is NO p You say you weren't born with a iYES Attitudei No problem Jeffrey Gitomer will give you all the tools you need to build one and maintain it for a lifetime. As the world's 1 expert in selling and the author of the best-sellers iLittle Red Book of Sellingi and iThe Sales Biblei, Gitomer knows more about attitude than anyone alive today. Now he's brought those lessons together in a book you can read in one sitting... a book that'll change your life p What makes this book for you It's not just inspiration it's a complete, step-by-step, fully-integrated game plan for understanding and mast