piInvisible Influencei is a masterpiece in understanding the science of influence and how to take it from convincing to compelling. Kevin Hogan shows you in plain English how to understand, apply, and master the science of persuasion. The book is brilliant-- and you can be brilliantly persuasive. Buy the book, read the book, and implement the book.br b--Jeffrey Gitomerb, author of iThe Sales Biblei and iThe Little Book of Leadershipip pOne eyebrow-raising, head-whacking, forehead-slapping technique after another. Anyone whose daily life depends on influencing people--in other words, everyone--should read this book. Buy copies for your friends and hide it from your enemies.br b--Richard Brodieb, author of iVirus of the Mind The New Science of the Memeip pMaster persuaders know that it's not really about the words you use or the moves you make--other people get persuaded because of iwhat you thinki and ihow you feeli. Kevin Hogan explains in delightfully clear detail how to make these