pemstrongIntroduction to Algorithmic Marketingstrongem is a comprehensive guide to advanced marketing automation for marketing strategists, data scientists, product managers, and software engineers. It summarizes various techniques tested by major technology, advertising, and retail companies, and it glues these methods together with economic theory and machine learning. The book covers the main areas of marketing that require programmatic micro-decisioning - targeted promotions and advertisements, eCommerce search, recommendations, pricing, and assortment optimization.ppemA comprehensive and indispensable reference for anyone undertaking the transformational journey towards algorithmic marketing.emppstrong8213Ali Bouhouch, CTO, Sephora AmericasstrongppemIt is a must-read for both data scientists and marketing officersem8213emeven better if they read it together.emppstrong8213Andrey Sebrant, Director of Strategic Marketing, YandexstrongppemThe book gives the executives, middle managers