International and Cross | Cultural Business Research | Usunier Jean | Claude | Paperback | Twarda

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Successfully combining cross-cultural management and business research methods, this team of international authors provide much-needed coverage of the implications that should be considered when undertaking research across different cultures.br br Through the implementation of methodological pluralism, strongInternational and Cross-Cultural Business Researchstrong investigates the various cultural influences that affect business theories and practices across the world, particularly the specific management styles, behavioral standards, and consumer attitudes that exist in developing nations.br br Examples and theoretical understanding as well as vignettes, diagrams and figures are used to illustrate these key considerations, including br ul liLanguage and the role of the dominant cultureli liDesign and implementationli liMethodological issuesli liStrategies for improving its relevance within international business.li ul pIdeal for students, researchers, and practitioners looking to do b

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