pbIdeal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, iIdentity Designed iis the definitive guide to visual branding.b p Written bby best-selling writer and renowned designer David Aireyb, iIdentity Designed iformalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber bprojects from a variety of the world's most talented design studiosb. p You'll see the bhistory and importance of brandingb, a contemporary assessment of bbest practicesb, and how there's always more than one way to bexceed client expectationsb. You'll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. p The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Polic