This topical new book by Zygmunt Bauman explores the notion ofidentity in the modern world. br br br br br br As we grapple with the insecurity and uncertainty of liquidmodernity, Bauman argues that our socio-political, cultural, professional, religious and sexual identities are undergoing aprocess of continual transformation. Identities the world over havebecome more precarious than ever we live in an era of constantchange and disposability - whether it's last season's outfit, orcar, or even partner - and our identities as a result have becometransient and deeply elusive. In a world of rapid global changewhere national borders are increasingly eroded, our identities arein a state of continuous flux.br br br br br br Identity - a notion that by its very nature is elusive andambivalent - has become a key concept for understanding thechanging nature of social life and personal experience in ourcontemporary, liquid modern age. In this brief book, Zygmunt Baumanexplains compellingly why th