How to build winning digital products today? In this book, the authors explore what it takes to build winning digital products today. They focus on the idea that one should stop building software, and build digital services instead, effectively combining Hyperscale and Microcare: the ability to establish an intimate relationship with each and every of your thousands of users. The authors discuss the capabilities and processes you need to build such digital services. They zoom in on the kinds of assets you need to develop, and that will greatly influence the valuation, all supported with practical advice and real world examples. Discover a guide with practical advices and real world examples to build digital services and create relashionship with users. EXTRAIT As any cookbook, this work contains recipes, ingredient descriptions and best practices. To us – both amateur chefs – a flaw of most kitchen guides is the focus on lists and the weak insight they bring about the basic mechan