pbHow to Write a Marketing Plan provides a step-by-step guide to creating a successful marketing plan from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. b pWith content on producing mini-plans and seizing new opportunities quickly, it also contains the most current information on email marketing, web usage, mobile commerce and social mediab. bFully updated for 2022, this 7th edition now features even more practical exercises, useful templates, and top tips to help you develop this all-important business skill. Including helpful chapter summaries and a detailed sample marketing plan, bHow to Write a Marketing Planb is essential reading for anyone who wants to boost their product or business. pbThe Creating Success bseries of books...brUnlock vital skills, power up your performance and get ahead with the bestsellingb Creating Successb series. Written by experts for new and aspiring managers and leaders, this mill