When you want to engage customers, you must have great content that speaks to them in their language. Success in foreign markets takes research, planning, and sensitivity regarding the culture, expectations, and buying habits of each target customer. pBecause of this, more and more companies are translating more content into more languages every day. But few companies have a strategy for managing their global content. piGlobal Content Strategy A Primeri gives you the information you need to get started navigating the global content landscape. From tips on making your global content more accessible to details on how to ensure that your words and images are prepared for the world, this book provides information every global organization needs to be successful. pbAbout the Authorbp pVal Swisher, CEO of Content Rules, is an expert in global content strategy, content management, content development, and terminology management. Val helps her customers, who include Google, Cisco, Illumina, Fa