pThis book lays out the roles everyone, up and down the organization chart, can and must play to ensure that data is up to the demands of its use, in day-in, day-out work, decision-making, planning, and analytics.pp ppBy now, everyone knows that bad data extorts an enormous toll, adding huge though often hidden costs, and making it more difficult to make good decisions and leverage advanced analyses. While the problems are pervasive and insidious, they are also solvable As Tom Redman, the Data Doc, explains in strongemGetting in Front on Dataemstrongem, emthe secret lies in getting the right people in the right roles to get in front of the management and social issues that lead to bad data in the first place.pp ppEveryone should see himself or herself in this book. We are all both data customers and data creators--after all, we use data created by others and create data used by others. And all of us must step up to these roles. As data customers, we must clarify our most important nee