pPeople don't buy from people they like. No Your buyer doesn't care about you emorem your product or service. It's not your job to overcome objections, it's your buyer's. Closing isn't a skill of good salespeople it's the skill of weak salespeople. Price isn't the main reason salespeople lose the sale. emGap Sellingem shreds traditional and closely held sales beliefs that have been hurting salespeople for decades.ppFor years, salespeople have embraced a myriad of sales tactics and belief systems that have unknowingly created many of the issues they have been trying to avoid such as long sales cycles, price objections, no decision, prospects going dark, last minute feature requests, and more. Success at sales requires more than a set of tactics. Salespeople need to understand the game of sales, how sales works, and what the buyer is going through in order to make the decision to buy change or not to buy not change.ppemGap Sellingem is a game-changing book designed to raise the sales IQ